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Sunday, January 30, 2011

California Gift Show cross merchandising seminar 2010



Last seasons gift show I was hired by the California Gift Show to do 4 seminars on
how to cross merchandise and create mini shops within retailers own spaces.
So many retailers don't cross merchandise.. I am not sure why, maybe not understanding how to do this? Maybe not wanting to change? I am not sure. I do know that lifestyled and cross merchandised shops like Anthropologie are the future- they are constantly re-working and re-inventing the new and the old inventory to create mini shops that draw your attention and entise you to buy...

This is what I do- teach retailers how to cross merchanidse and create fun and exciting vignettes and displays. I chose 4 concepts that retailers could relate to..ones that would make them think outside the box and create some excitement that they could re-create within their own shops...

The only concept not shown was the seaside living which I am sad to say I forgot to shoot...

enjoy!

xo

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Birthday shop was created to show retailers how to cross merchandise kids party planning

products and gourmet...its all about bright, fun merchandise that grabs your attention...



first plan of attack, inventory set up...
we decided to paint a huge happy birthday song on the wall...again, so easy and

so effective!


The finished opening tabletop- its supposed to feel like you just walked into

a kids party

The finished display!

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Halloween is the #2 most retailed holiday next to Christmas....
That being said, you may not feel like your shop translates to
a holiday like Halloween but trust me...this is a opportunity
that you don't want to skip over.
Even my apparel shops touch on Halloween- a little story of
black apparel cross merchandised with some candles and
specialty chocolates and ta-da! Instant Halloween statement.
Make sure you place it up front and have it set up by mid
September and you should be sold out of it way before the
actual holiday...

floor set up of the Halloween shop


opening statement table top...




finished! Notice the detail on the back wall... grapevine attached to wall, orange and black ribbon running through with Halloween lanterns hanging from it...so easy, so cost effective and so fun..... That is what its all about after all- making it fun for you and your clients!


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Nappa style was a cross merchandised wine/gift shop- showing retailers how to cross merchandise furniture, gift product and gourmet into one life styled vignette...


setting the floor at the convention center and laying electrical...the beginning of it all


opening statement of the nappa style shop





the overview of the entire shop complete











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