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Friday, January 28, 2011

change is good....

As we get ready to start changing over from holiday to new spring
windows and gift or apparel collections I have to wonder why so
many do not put more into it.....
As a retailer, you go to shows to get "wowed", to get excited, to be inspired...
don't you think that your clients want the same thing come a new season?
Most of you have a very regular client base, they see you at least once a month,
correct?
Think of you going to a show...if the showroom did not change the displays nor
front new fresh merchandise, wouldn't you just walk by and not go in assuming
that nothing new is being shown?
Its the same for your clients....
So...push the envelope a little this spring, make them think, get them inspired
and get your clients excited!

It is spring after all...
xo

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