I have always loved the ideas of pop up shops..especially when they are done well! The theory of opening up in sometimes random neighbourhoods to either just do a fantastic short term shop or to test drive a new division or brand is brilliant to me...
Gap's 1965 brand pop up shop is on 3rd street holding its own with the high end competition. I think what I love the most is the bare bones fixtures and the price points...nothing over $100..and in this neighbourhood of $500 dresses this is a daring move that will prove that Gap is back!
Gap's pop up shop brilliant fixtures...industrial shelving with plexi over back to create a shop separation and storage....also visually- "anything in multiples"..it's striking to see stacks of perfectly folded denim thru the plexi glass
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